Our Story

Hello friends and welcome to Rooney!

We are so thankful that you have found us and are excited to share the Rooney love with you, so we thought that it would be nice to give you a little history on who we are and what we are about.

If we are talking "technicals"...then "technically" Rooney started in the good ol' 1990s, when 2 sets of siblings (who are still life long friends) thought it would be "cool" and "clever" to nick name each other the same name, Rooney! Don't ask how we came up with this name (none of us can remember!) but some things are for sure - whilst the confusion during play was high, so too was the friendship.

As time went on I (Chloe) was inspired in my teen years to start a little company creating stationary and sewing cute oversized shorts, with the help of my every so patient grandma and coined the name "Rooney's Love". Safe to say that stock production was slow though and once we sold out on Etsy those end of school vibes took over.

Low and behold however, it seems that that little flare for fashion and creativity has hung on, and so too has the love for Rooney. Now as a wife and mother to two beautiful boys, Otis and Moe, i've been steering away from the fast fashion giants who stock those bright shirts with all the "classic boy" stuff repeated over them, to investing in businesses with slow fashion that are simple and timeless, but still carry meaning. I took to my sketch book to draw things that reminded me of my son Otis, and with a little encouragement from those closest to me - my first design was born.

Inspired by our babes and by the natural world around us, Rooney is here to bring you quality pieces for not just your children, but yourself, in the hopes that they trigger joyful memories of times past or present and see you into your golden days - because friends if we stop for a moment and look around, these really are the golden days.

 

Big love,

Rooney X